“Pixar is a community in the true sense of the word.” I think this sentence summarizes what is the special thing that makes Pixar different from any other company. The collective creativity they work with makes the studio have great ideas without buying scripts or movie ideas from the outside. Creativity is something that is achieved in a better way when worked in teams because there can be an exchange of a lot of ideas, and every movie contains a lot of ideas. That’s why Ed Catmull explains that good ideas are not rarer or more valuable than good people and many companies have a misconception of what creativity really is.
People are more important than good ideas. This is significant to mention because Pixar prefers to professionalize his people, rather than hiring new one. It’s very interesting because in this way team work is strengthen and by making great teams they assure a great work, even though ideas may not be good ones. A fundamental item for the proper teamwork is to accept criticism, a person will not have all the ideas by his own and other opinions may create a better work, in other words, it must be safe for everyone to offer new ideas, and not just safe, but basic. Honest feedback from everyone helps the project become in a great idea or they may add elements to the idea that make the story work.
There must be certain risk. People will always want to see something new when they go to the movies. This requires risk because Pixar comes up with really strange stories, for example, a robot in a post-apocalyptic world, a rat who wants to be a chef, toys that have life, etc. These strange ideas didn’t come up by one person from one day to another, it was needed of many people with different ideas and perceptions. In this business if you don’t make any risk you’ll never have success, and the studios and movie companies shouldn’t prevent risk (they should know how to minimize it) but have the ability to recover from failure. For any company this may sound frightening, but that’s why collective creativity is such an important element for the creation of audiovisual projects.
Finally, the culture that Pixar manage in which people at any level support one another shows the interest in helping not one person, but the entire company. The brain trust is an attractive method to receive different opinions and feedback from the senior managers, especially because it’s the production’s leader choice to use or ignore what they say. There are several benefits of doing this, but I consider that the primary one is that there are no surprises, because the team received the support of the studio, so they should had taken what they consider appropriate and the best for the story.
As we have seen, all of Pixar’s success is related to its teamwork. People play a fundamental role in this company because their opinion and ideas are important, no matter their level or disciplines; they have the opportunity to give their opinions. The consideration of new technology as art is also a key fact to its success. Pixar is a great example for any other company, because they make their people identify with their company and they work not for them, but for Pixar.